Website 2 - Color Techniques

The use of color for our group website will be important for drawing attention to certain items on a web page. We plan on using a lot of photos to showcase the work of our client. In order to have these stand out we will have to utilize certain techniques with color.

Primary colors are any colors that you can't create. They include yellow, red, and blue. They are spaced evenly around the color wheel.
Secondary colors are colors that are created by mixing equal amounts of two primary colors. These colors are located between the primary colors on the color wheel.
Tertiary colors are colors created by mixing secondary colors. They are located in between the secondary colors on the color wheel.

Warm colors are colors that contain red or yellow and come to the front of a document. They are good for drawing attention to a certain part of a page.
Cool colors are colors that contain blue and recede to the background. Cool colors sometimes must be used to create a contrast.

RGB (Red,Green,Blue) colors are used for computer monitors, TVs, and other digital displays.
CMYK (Cyan, Magenta, Yellow, Black) colors are used for print documents.

For our website project we will be using a fairly simple color scheme. We chose to use a shade of red for accent and a shade of orange/yellow for the back ground. We anticipate to draw off some colors from the photographs once they are uploaded. The photographs will contain a lot of orange, yellow, and red shades and tints coming from wood work that is either stained or not. Looking at the color wheel we see that orange, yellow, and red are analogous colors. So in order to not take the eye away from the photos we will use an analogous color for accents (deep red), and a fairly neutral color (cream color) for the background.

The photos should contain enough warm colors to accent themselves and if they will have a border or not is still yet to be determined by the group.

Our website needs to be easy to navigate and needs to draw attention to the photographs on the screen. We will use more and more color techniques as the website is developed, but all in all we plan on keeping it relatively simple and clean.